Dust Jacket Quotes
“For the Meeting and Events industry to continue to survive and thrive as we know it today, it must make radical changes. Meeting Professionals and Event Organizers must examine the complete design of the meeting, not only from the perspective of the experience, but the perspective of content and the value the process is bringing to all stakeholders. In this new book, Maarten makes the case for these radical changes and shows what is
necessary for this new approach to become an integral part of the Meetings and Eventsindustry. Written in an easy to follow style, this new book should be a must reading for any Meeting and Event Professional.”
Jack Phillips, Chairman of ROI Institute and author of Return on Investments in Meeting and Events. Birmingham, AL, US.
“Vanneste has developed a compelling case for the ways in which meeting professionals can command the attention and respect they deserve. By focusing on the content side of meetings, this industry will experience explosive growth and meeting professionals will receive that long-awaited ‘seat at the table’.”
Mary Boone, Meeting Designer and author, Managing Interactively (McGraw-Hill); Leadership and the Computer (Prima) and co-author of The Information Edge (Dow Jones). Essex, CT, US.
“Maarten has certainly produced a book that is rich in new ideas and practical advice for people already working in - or preparing to work in - the meetings industry. I found it extremely thought-provoking and stimulating to read.”
Rob Davidson MA, Senior Lecturer in Business Travel and Tourism, University of Westminster, London, UK.
“Today’s delegates demand information delivered faster and in more interesting and challenging ways. The education world worked out long ago that they had to change the way they engage with students - it’s time for the conference industry to follow suit! Maarten Vanneste is one of the pioneers in this . eld - his work deserves an audience.”
Martin Lewis, Managing Editor, Cat Publications, Sussex, UK.