About MAP

Meeting Architecture Process

Meeting Architecture Process (MAP)

 
Why Should I take a MAP™ training.

Introduction:

IACC Annual Meeting and Conference van 28.11 2011

28 Nov 2011 10:00
Location: 
Barcelona Spain
email contact person: 
Language: 
English
Maarten Vannestes, President & CEO of Abbit Meeting Support.

Maarten is widely considered the expert on 'The Enhancement of the
Productivity of Meetings'. He is the winner of the RISE award for Meeting
Industry Leadership (MPI) and will introduce us to Meeting Architecture - the
task of designing the meeting experience, its content, format and context, in
order to facilitate the desired reinforcement or change in participant
behaviour and thus provide greater value for stakeholders.

MAP Training for MPL NL-Chapter generates positive feedback.

REPORT ON MAP

 A search in Google of ‘Pecha Kucha’ results in 474,000 hits.

The FutureWatch 2010 report, by Meetings Professional International (MPI), finds out that ROI is ‘a major preoccupation’ for event planners.

And according to the study Convention 2020 (Talwar & Hancock, 2010), if event planners want to stay competitive in the near future, the two most important needs are to ‘improve the use of technology before, during and after the event’ and to ‘innovate on event formats’.

How does Meeting Architecture and ROI connect?


After a few questions and conversations, the time is right to clarify how ROI for meetings and Meeting Architecture are connected.

The ROI methodology is a methodology and Meeting Architecture is a discipline under construction.
Although there may be people that do ROI for meetings and events for a living and call themselves ROI specialists, a much larger group will use the ROI methodology as part of the jobs. Meeting Architects will be in that group.
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